Top Problems Businesses Face and their Solutions #2: Change

As John F. Kennedy famously quoted, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Every business has the desire to change for the better. To grow and to help others grow can be considered as the cycle of success. Without change, without a vision of the future, any venture will arrive at and spend a while facing a great wall.

But implementing change is hard. Despite the substantial amount of time spent researching, preparing, gathering resources, and extolling benefits, everything can go back to square one in a second. There are a number of factors to consider before introducing change, but overall there’s only two crucial ones to remember: people and time.


How many people should buy into an idea of change before it’s safe to proceed? For small to medium enterprises, 75% can be a good indicator. This is due to the ease of communication within the small group that runs the business. But as the company grows, and with the creation of departments, it can become complicated to keep track of everyone’s opinions.

Therefore, key players are the first ones to be convinced of the change. These key players can be team leaders, supervisors, managers, or even other staff with significant insight into what’s best for the business and its people. Laying out the plan to them first and letting them discuss it with their direct reports is not only efficient but inclusive as well. It boosts everyone’s morale and keeps them more connected to the company’s vision.


In the case of the proposed change being rejected by the key people within the business, it usually doesn’t mean that there’s something wrong with the proposal. More often than not, it’s just about timing. Some proposals work best when given time to mature. Planting it on the minds of key people and letting them think it through, to internalize it, may work more efficiently than sudden declarations. Employees can be committed to the company’s work, but also fear sudden change due to personal security. If it’s a good proposal, chances are they just need time to adjust themselves to it.

Where there is change, there’s risk. Business owners can only plan as much. More can be spent preparing for setbacks and failures, but change remains a catalyst for growth. Any company who aims to be successful has to face it in order to discover what the future has in store for their ventures.

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